4K upscaling with HDR
You're not just enjoying 4K entertainment on the Sony BRAVIA KD-43XG7096 49" Smart 4K Ultra HD HDR LED TV. You're enjoying everything upscaled to bring it closer to 4K. Freeview, DVDs, console games – they all look better.
And with HDR, each scene is boosted with greater contrast and colour. See the details that would otherwise be lost in the brightness or darkness.
No more washed out or overly vibrant documentaries. You just get vivid, natural looking tones so everything looks more lifelike – sand, sky, and sea. With colours like this you'll wish you were there.
Netflix, Prime Video, BBC iPlayer – it's all here and so much more. Plus, you can catch-up straight from the TV guide thanks to Freeview Play.