Sony BRAVIA KD-43XG8396 43" Smart 4K Ultra HD HDR LED TV with Google Assistant. The Sony Bravia transforms the telly watching experience. Not only does it have an incredible display and cutting-edge acoustics – it's controlled by your voice too.
Bring detail to life
At the heart of the Sony KD-43XG8396 43" Smart 4K Ultra HD HDR LED TV is the X1 4K HDR processor. Capable of delivering incredible detail with vibrant colours, darker blacks and brighter whites, HDR makes nature documentaries look more awe-inspiring and sets the atmosphere in gritty dramas.
Always sharp, always smooth
Enjoy every minute of the cup final without the ball turning into a blur. The Sony XG83's Motionflow XR technology adds an extra frame between the original ones, whatever you watch. That means no matter how fast the free kick, the ball retains its shape, detail and smooth motion. So, you won't need to squint to see that strike fly into the top corner.
Talk to your TV
No more menu after menu. With Google Assistant built-in, you can control the XG83 TV using your voice. Ask Google to open Netflix, resume playing on BBC iPlayer, or play a funny cat compilation on YouTube. And if it's already on your phone and you want to see it on a bigger screen, just tap the little Chromecast icon.
It's not just for entertainment, either. Ask your TV to tell you about your scheduled meetings, commute time for the day, and if you'll need a raincoat. And if you have an Amazon Echo speaker, it works with Alexa too.